June 17, 2016
Ogilvy PR Australia takes home two PR Week Asia Awards
Ogilvy Public Relations (Ogilvy PR) Australia, part of WPP AUNZ, has been awarded two titles announced this week at the 15th PR Week Asia Awards – Gold for Healthcare Ethical Campaign of the Year and Bronze for Crisis/Issues Management Campaign of the Year.
The agency was shortlisted across a total of ten categories, with all judged against a demanding set of criteria and winners ultimately chosen by a panel of global communications professionals.
The gold award for the Healthcare Ethical Campaign of the Year, was a joint effort of Ogilvy PR Health and Saatchi & Saatchi for their ‘Schizophrenia, Don’t be Left in the Dark’ campaign.
The campaign shed light on the often misunderstood condition of Schizophrenia, providing many with the chance to ‘not be left in the dark’ when it comes to education about mental illness. It became a platform to find out information about different treatments, symptoms and causes of the mental illness, while also being an opportunity for those affected to share personal experiences and connect with the network of support services available.
The bronze award was secured for Crisis / Issues Management Campaign of the Year, a collaborative effort of Howorth Communications and Parker & Partners for ‘The Release of Peter Greste, Al Jazeera English’ campaign.
Howorth Communications and Parker & Partners worked tirelessly to ensure Peter Greste’s situation remained high on the public agenda during his time imprisoned by the Egyptian authorities. During the 400 days of Peter’s incarceration, Ogilvy PR amplified the grassroots support and concern for Peter and the Greste family through a rigorous PR strategy; which resulted in 500 pieces of media coverage, 186 speeches made by politicians across all levels of federal government, and finally Greste’s triumphant release in February 2015.
The PR Week Asia Awards, celebrate the most successful and inspiring campaigns, companies and individuals in the Asia-Pacific’s communications industry. Read the complete list of PR Week Asia Award winners here.
Ogilvy PR Australia is part of WPP AUNZ, the region’s leading marketing communications and content group.