Our History

WPP AUNZ came into existence in April 2016 as the result of a merger between the marketing services entity STW Group and WPP plc.


WPP AUNZ is listed on the ASX. WPP AUNZ’s major shareholder WPP plc, began life as a maker of wire shopping baskets. Today it is a world leader in communications, experience, commerce and technology.


WPP grew rapidly over the following three decades, initially through large acquisitions and subsequently through organic growth alongside smaller-scale M&A. Today WPP AUNZ is Australia and New Zealand’s leader in communications, experience, commerce and technology, and home to many of the industry’s most admired and successful agency networks.

The company has been a leader not only in scale but in the modernisation of the industry – pioneering the application of data and technology to communications, the consolidation of media buying to achieve the best outcomes for clients, and the seamless integration of different marketing services to provide clients with the most effective and efficient solutions.


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