Our Story 

OUR STORY IS AS UNIQUE 
AS IT IS COURAGEOUS

 

We are a company built for today’s market, as we rapidly transform our own business to reflect the world in which every one of our clients operates. A world led by technology and commerce. Where customer experience makes all the difference and effective communication can inform, educate, entertain, and indeed, close the sale.

 

NOWHERE IN THE ENTIRE WPP WORLD, WILL YOU FIND A COMPANY THAT IS QUITE LIKE OURS.

 

The great majority of our business is driven by local clients and local brands. Major banks, telecommunications companies, retailers, airlines, technology companies; we represent almost every listed Australian and New Zealand organisation that is leading the way in its category.

 

We are part of the incredible powerhouse and muscle that is WPP. This affords us access to technology and innovation we could never fund on our own. Yet, our leadership and management is local. The strength we derive from this local leadership is critical to our success.

 

Our knowledge of our local market, the 25 million Australians and the almost five million New Zealanders who buy the products and services our clients make and deliver, is perhaps what we are most proud of. We know people - how they behave, their intent, their ambitions, their disappointments, what makes them angry, what they lie about, what matters most to them, how they use media, where and how they spend their money. All of this data teaches us how to connect with them. This expertise in knowing how to motivate them and how to affect their behaviour, is a huge key to our success.

 

Knowing Australians and new Zealanders cane never be underestimated. Elections have been lost that way. brands have found themselves in the wilderness. Innovation has landed with a thud. Companies have failed. All because knowledge of the local market was assumed rather than known.

 

The data we collect about Australians and New Zealanders gives us the most comprehensive point-of-view on our two nations. It also gives us an authoritative opinion. With our technology and data analytics businesses, we can speak with millions of Australians and New Zealanders directly, every week.

 

We are a straight-talking team here at WPP AUNZ. We don’t put a lot of stock in buzzword bingo. We appreciate clarity of thought and clarity of message. We gravitate toward people who are recognised experts in their field, yet never stop learning. We reward excellence. And we can tell the difference between a fad and a trend. We keep a very close eye on the future. And we learn from all of our partners; Adobe, Salesforce, Google, Facebook and IBM.

 

Keeping our clients front and centre is our mission. Making sure that we know as much as we can about Australians and New Zealanders, gets us closer to the bullseye. Continuous learning keeps us nimble and adaptable.

 

EXCELLENCE IS WHAT WE AIM FOR. WE MAY NOT ALWAYS GET THERE, BUT WE WILL NEVER GIVE UP TRYING.  

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