At WPP AUNZ Analytics, we specialize in delivering solutions that enable organisations to unlock competitive advantage through data.

Underpinning our service offering is our belief that data should drive meaningful and influential connections at every stage of the customer experience journey.

All our products and services are delivered 100% locally in Australia, with no data off-shoring. These include solutions that marry the proprietary research data assets of WPP AUNZ with digital, media and first-party data.

Key solutions include:

Customer Journey Mapping

Understanding journey paths taken by prospective and existing customers provides the foundation for developing effective marketing strategies. We identify and quantify key stages along well-worn customer journey paths by stitching together proprietary research data with online behavioural data (search interest, social media and website engagement), POS data and loyalty metrics. This informs CX design and identifies key blockages (along customer journeys) that are holding back growth.

infographic design

With the rise of big data, there is greater opportunity than ever before for organisations to use data insights to drive growth. Stunning data visualisations enable insights to be shared and actioned within organisations, delivering genuine democratisation of data insights.

Using a suite of technologies including Adobe Illustrator, our team of designers bring data to life with beautiful infographics that tell stories and make insights relatable, intuitive and actionable.

tableau dashboards

Our Tableau experts design and build customised dashboard solutions, such as reporting dashboards, scenario planning solutions and interactive infographics.

The collective Tableau experience of our team exceeds 50,000 hours. We have a track record building highly bespoke, award-winning dashboard visualisations.

Our specialities include dashboards that render rapidly and are optimised for usage across desktop, tablet and mobile devices.

If you would like to know more, please contact Rob Pardini at rob.pardini@wppaunz.com

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