Formula 1 spectacular season launch 2019

Brand

Graffiti

Client

Formula 1

Category

Experience

For the first time in Formula 1’s 69-year history, all 20 F1 drivers and 10 team bosses came together to give fans worldwide the chance to get closer to their idols. Every driver. Every team. One stage. The official 2019 F1 Season Launch translated to a global broadcast spectacle, and was developed and managed by Melbourne-based agency, Graffiti.

Graffiti, a specialist experiential agency, have a 15-year history working in sports partnerships both on a national and international level.

Held in Melbourne’s iconic Federation Square, the teams made their way along the Yarra River and arrived by boat to a crowd of over 10,000 fans. Fan engagement touchpoints lined the driver journey, to the delight of fans F1 teams walked through crowds, signing autographs, talking and taking selfies.


In a fitting finish to the event, MC, Mark Webber, grabbed a camera and took the ultimate F1 selfie that was shared across the globe clocking up 210,000 likes on Instagram.

Alex Lowe, Head of Brand, Formula 1, said: “From the outset Graffiti understood Formula 1 is the ultimate sporting and entertainment experience, and have been a great partner on the ground throughout the project”.

Contact

Kerrie Spaargaren - kerrie@graffiti.com.au

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