NextGen Profile

participant profile:


Meet Helena Marshall, a new starter at MediaCom in Sydney and a member of our 2021 NextGen Leaders cohort.


Five months into her role, Helena saw the program as an opportunity to increase her knowledge and understanding of the industry so she can set herself up for a long-term career in media.


Growing up, Helena found it impossible to not be immersed in the cultural landscape crafted by the media industry, making her and MediaCom a natural fit.


Her favourite part of the job so far? The pride felt when seeing advertisements that her team has placed out in the wild.

What are you hoping to get from the NextGen Leaders program?

I hope to learn as much as I can from all the amazing speakers and the coursework provided. Anything that adds to my knowledge and understanding of this industry is super helpful, because there is just so much that goes into everything we do. I will never look at an advertisement the same after working in this job and completing this programme. 

What has surprised you about the program or WPP most, if anything?

I’ve been most surprised at the scope of the program. It’s great to be in calls with people from all over the world and hear their experiencesperspective and interests – especially since we’ve been unable to travel due to the pandemic. It’s nice to feel a sense of connection to people across the world through a shared experience.

What are your career aspirations?

To be honest, I just want to enjoy my job and the people that I work with. I, of course, want to one day be the head of a team, possibly even work in strategy around media buying. I feel like that would have a lot to do with analysing how people think, feel and act towards advertisements and I’ve always found that interesting – how an ad can influence people, even if at first glanceit seems like simple creative.


How are you finding working at MediaCom?

Before this job I had no idea how much went into placing advertisements in the outdoor industry. I am really enjoying the different campaigns that I get to work on and it’s amazing to see how so many different companies all work together on the one project.

Is there any WPP brand or leader you’d love to work with in the future? Why?


It’s more clients that I’d love to work with in the future. I minored in film studies at university, so it would be great at one point in my career to work with a client like Universal Pictures or Warner Brothers.

Connect with Helena on LinkedIn, here:

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