Chapter 2: Uncovering the underbelly of national identity

Chapter Two, uncovering the underbelly of national identity, launched in 2019. This wave of research looked under the hood at what it means to be an Australian/New Zealander.


When do we focus on personal benefit vs the greater good? What are our hopes, dreams and anxieties about the Australia/New Zealand of tomorrow? Do our long held "truths" about who we are and what we want as a nation, still hold up? And what does this all mean for our business leaders, marketers and policymakers?


How do we feel about issues like immigration or education policy, multiculturalism, technology and innovation, diversity and equality? Are we as fair as we like to think we are? And what does fairness mean to us? All these questions and more are all answered in part two of Secrets & Lies.



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