How Martech Will Get You a Seat at the Top

Exclusive research from WPP AUNZ, Microsoft and LinkedIn shows that less than three percent of Australian boards currently have senior marketing representation.


With the world facing unprecedented economic challenges, business growth is vital. Data-driven marketing is now acknowledged as core discipline driving this, with marketing technology critical as its enabler.

Find out why marketing leaders need to be heard at C-Suite level and how MarTech can power this change with a panel discussion from the 2020 Ashton Media MarTech Symposium. WPP AUNZ’s Executive Director Marketing Technology Adam Good, & Rose Herceg, Chief Strategy Officer, were joined by Isabel Boniface, Martech Industry Lead at Microsoft and Lara Brownlow, Head of Agency & Channel Sales at LinkedIn Marketing Solutions.

 

For more information on this topic please email Adam Good - Adam.Good@wppaunz.com

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