The Edge of Chaos

Dr Julia Fehrer, a senior lecturer at the University of Auckland, presents her latest research into adaptive business models and strategies for success in rapidly changing environments. Dr Fehrer and her colleagues’ work prove that operating at ‘The Edge of Chaos’ is key for on-going success and details four strategies to do so. Dr Julia Fehrer is joined by Simon Kennedy, Chief Digital Officer, Foodstuffs North Island and Mike Cunnington, Deputy Commissioner, IRD as they share with AKQA’s Matt Townsend how they have leveraged the strategies for their business success.

For further questions or enquires regarding any of the subject matter please contact Mark Jenner - and/or Matt Townsend -

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