Brands, Culture & Purpose: The Mega Trends Emerging from COVID-19

Crises crystallise culture. Landor's Daye Moffitt and VMLY&R's Alison Tilling consider the mega trends for brands as we move into a new normal. From tapping into the creativity and adaptability we've seen from a community in crisis, through to reimagining the services, tech and experiences for a 'zero touch' society, the way brands show up in the lives of their customers will never be the same.

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Daye Moffitt -
Alison Tilling -


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