Culturally & Linguistically Diverse Audiences: The Mega Trends Emerging from COVID-19

Travel restrictions, forced quarantines and tensions with China have caused a major blow to many industries, but for the 2.3 million multicultural households in Australia, the disruption to global connection can feel personal.

Etcom’s Lou Petrolo and Melissa Chaw explore how CALD Australians are adapting in the midst of the crisis, how migrants are likely to lead the way in re-skilling and upskilling as we rebuild the economy, the big opportunities for brands to find ways to support and build meaningful connections with these diverse audiences, and how pivoting international student education will be critical to shore up one of Australia’s biggest ideas exports.

Download the report here.



Lou Petrolo -

Melissa Chaw -

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