Ecommerce: The Mega Trends Emerging from COVID-19

As Aussies have stayed in for the past nine weeks, ecommerce has exploded. Many of the most buoyant brands and successful pivots in this COVID-19 cultural moment have involved online marketplaces, fast adoption of fringe technologies and doubling down on digital.

 

GroupM’s Roger Dunn and special guest Kelly Wearmouth, General Manager AU Advertising at Amazon will talk through the big bets and best experiments in ecommerce, from diversifying risk across ecommerce channels, through to shoppable livestreams and subscription models that deliver a perception of safety and certainty – a balm against the scarcity/hoarding mindsets we’ve seen during the pandemic.

 
Download the report here.

 

Contact

Roger Dunn - Roger.Dunn@groupm.com 

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