COVID-19 culture can probably be summed up as Netflix & isolate. The streaming service has seen subscriber levels and hours streamed spike as we all look to screens for comfort, escapism and even connection thanks to the likes of the Netflix Party app. Meanwhile, as the cricket pitches and ovals have been closed we’ve seen esports take their well-deserved place in the entertainment mainstream.
Mindshare’s Elliott Eldridge weighs in on the relationship between streaming behaviours, audiences and brand marketing – which are more integrated than you might think – and how smart brands can tap into entertainment culture to build connections with their audiences through creation, rather than just consumption.
Elliott Eldridge - Elliott.Eldridge@mindshareworld.com