FMCG: The Mega Trends Emerging from COVID-19

Panic buying, stockpiling, the great Aussie toilet paper shortage of 2020 and the supermarket boom: while COVID-19 has decimated some sectors, Australian FMCG has often trended in the opposite direction.

Mindshare’s Catherine Rushton and Geometry's Ben Walker, talk to the consumer behaviour trends driven by the pandemic, which are here to stay, and how the big winners in the FMCG industry are those brands that have harnessed agility to deliver innovation at speed. 

Download FMCG report here.

 

Contact

Catherine Rushton - catherine.rushton@mindshareworld.com

Ben Walker - ben.walker@geometry.com 

 
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