The economic blow to many sectors as a result of the COVID-19 crisis has seen brands grapple with the right balance between prudential spending and recovery planning. And yet, in times of disruption, share of voice is a key driver of brand buoyancy as the market tries to right side itself.
Join GroupM’s Nicola Lewis and Liesa Newland for a session considering the impact of media spend and the changes to audience consumption in the age of COVID and beyond.
Nicola Lewis - Nicola.Lewis@groupm.com
Liesa Newland - Liesa.Newland@groupm.com