WPP AUNZ Marketing Technology experts drive results at every stage of the customer touchpoint.
Today's consumer landscape is dramatically changing the way we connect. Disruptive technologies and the great amount of data we encounter have altered how and where consumers engage with brands.
WPP AUNZ’s Centre of Excellence powers innovative and customised customer experiences, shaped by our creative talent and experts across all our brands.
WPP AUNZ has partnered with Microsoft, Google, Salesforce, Adobe and Sitecore to drive and provide creative services and marketing technology solutions.
Customer Strategy
We work with clients to strategise their marketing activities across products and services, and support them in digital transformation to find the optimal mix of digital vehicles among today’s wide variety of media types.
Platform Deployment and Technology Enablement
We help clients in activate marketing technology platforms to meet their customer needs and to integrate large amounts of data, providing a single 360-degree view of customers and channels. We also offer industry specific accelerators to deliver sustainable impact in a quick manner and enable technology via a hybrid Agile leadership approach.
EMPOWER YOUR PEOPLE
We work with clients to energise teams, design best in class MarTech training programs and map talent development pathways. Our approach encourages brands to identify the human elements to amplify each touchpoint in a meaningful way. We do this by combining the activation of knowledge, bolstering the latest and greatest competencies of your marketing platforms through an integrated building approach led by the community of experts.
CAMPAIGN & CONTENT MANAGEMENT
Orchestrating Experiences
We work with clients across Owned and Paid media to deliver new lead sources, supporting sales for smaller-value transactions, and creating models for service via the channels that customers love.
