Our WPP AUNZ and Microsoft alliance aims to empower every person and every organisation on the planet to achieve more through the power of creative ideas made real.
We are excited to unearth this new partnership to dial industry specifications up to a new level through the growth of Artificial Intelligence, Machine Learning and technology enablement. With shifts reshaping strategies around the digital economy, and WPP AUNZ’s own high pace of technology adoption... the new ways of collaboration have unlocked creativity through the power of technology.
“Our combined teams call our partnership 'Actionable Imagination' and we approach this mantra together in everything we do together, empowering every organisation in Australia and New Zealand to achieve more though the power of creative ideas made real.”
The power of creative ideas made real.
As WPP AUNZ is a prioritised Gold partner, creativity empowered by best-in-class technology and data is what differentiates us.
Learn more about our Industry Solutions and Events
Bridging the Gap Between Customer Expectation and Delivery
Microsoft has this week announced the launch of its new Customer Experience Platform. This includes the Dynamics Customer Journey Orchestration features that learn, understand, and orchestrate customer conversations and journeys each time an individual interacts with a brand.
Adam Good identifies how this type of technology can help marketers bridge the 'gap' between customer expectation and brand delivery, and the important part Microsoft’s Customer Experience Platform plays in ensuring customer-brand interactions are always predictive, engaging and relevant.
Unlocking eCommerce Accelerations to Build for a Resilient Tomorrow
Augmenting customer experience with digital channels is the only way to thrive in the new normal. New e-commerce and customer experience expectations are shaping the accelerated pace at which retailers need to drive change.
We empower retailers to leverage all customer data to create and distribute content for maximum impact, and create a digital ecosystem able to integrate all data from different channels and take data-driven omnichannel decisions.
Want to find out more? Get in touch
Contact our WPP AUNZ Centre of Excellence Microsoft Alliance: Faye Mehl - [email protected]