If there is one word that sums up 2020, it’s extraordinary. Extraordinary times, extraordinary events and extraordinary circumstances. However, ordinary is never something to aspire to, and I really think that 2020’s events have also led to some extraordinary achievements and opportunities.
One thing we do know is that a crisis demands agility and strong leadership, with the confidence to operate under uncertainty.
The challenge for brands of driving sales, growing market share and simply surviving in a pandemic era, where the only constant thing is change, is relentless.
However, experiencing a decade of digital transformation in a few months through the events of 2020 has offered huge opportunities to rethink, reconnect and reprioritise. Smart marketers and business are always looking to the future. 2020 has allowed a rethinking within many organisations, offering a new cleaner and more simplistic view of their go-to market strategy.