GMHBA Taps the Tooth Fairy for New Brand Campaign

GMHBA has launched a new campaign supporting its ‘Healthier Together’ platform, via whiteGREY Melbourne.


Shining a light on the value of GMHBA health insurance, the campaign is led by a 30-second spot that features two entrepreneurial young boys who figure out they can get better value from the Tooth Fairy if they work together.


In support, two 15-second spots show the boys getting their footy back from a neighbour (with interest) and impersonating their parents’ step count conversations.


Joe Hill and Garret Fitzgerald, Joint Executive Creative Directors, whiteGREY said: “The different returns from the Tooth Fairy were often discussed in the playground. We all like getting great value – and it’s no different when it comes to our health insurance.”


The campaign is currently rolling out across TV and online.


Matt Vagg, Chief Marketing & Customer Officer, GMHBA said: “For over 85 years our profits have been going back to our members. We want Australians to know we’re committed to helping them get great value out of their health insurance.”


Geelong based GMHBA is a not-for-profit health insurer. It is a 100% member-based organisation that is an active contributor in building the health and wellbeing of communities.


The spots can be viewed here:

Tooth Fairy:





Agency - whiteGREY Melbourne

ECDs: Joe Hill & Garret Fitzgerald

Creatives: Benjamin Mann & Nic Molyneux

Snr Producer: Tuesday Picken

Head of Strategy: Nathan Rogers

National Managing Director: Katie Firth

Group Account Director: Jayne Driver

Account Manager:  Danielle Frawley

Designer: Gemma Lodi



Director: Ben Saunders

EP/Producer: Martin Box

DOP: Hugh Miller

Prod Design: Ben Bangay

Offline Editor: Tim Parrington

Colourist: CJ Dobson

Online: AIRBAG

Casting: 2Divas

Sound production: Bang Bang Studios

Sound designer: Sam Hopgood

Sound producers: Holli Dee and Polly McGregor

Media – Nunn Media

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