Telum Media caught up with Managing Partner at opr Agency Nino Tesoriero about the findings from a recent report put together by opr Public and YouGov that asked 1,052 Australians, "Is it time for governments to return to business as usual communications or should COVID-19 still be the primary focus?"
Key findings included:
- The views of public service experts, and government information in general, have been in great demand during COVID-19.
- Most Australians are ready to move on from high-intensity coverage of the pandemic.
- The public wants to hear more about other government initiatives that aid our recovery.
- More Australians are returning to traditional media sources in search of trusted news.