Non-linear Transformation: The Internal Struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).  

I have worked with a range of businesses across multiple sectors and geographies. The transformation process is complex, emotional, time-consuming and certainly non-linear. The ultimate goal being to a) understand changing customer needs and wants and b) react to those changing needs and wants faster than the competition.  

While there is no one right answer as to how to transform, there are several common principles for tackling the internal portion of the journey. 

Read the rest of the article on CMO here.

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