From enjoying the breeze on a high-rise city balcony to pruning unkempt jasmine that turns gardens into time machines, Colgate-Palmolive is reminding Australians to reconnect with nature in its latest brand campaign, created by VMLY&R.
The aim of the campaign is to reignite Australians’ love of Palmolive by highlighting the link between nature and Palmolive products. “Find your moment with nature” helps Aussies remember that no matter where they live, or what they’re doing, nature is always within arm’s reach.
VMLY&R worked closely with the local Colgate-Palmolive team and its APAC Division team in Hong Kong to develop the strategy and creative. The campaign consists of three 30-second TVCs, digital, social and in-store print, and is Palmolive’s first equity campaign in eight years – reminding Aussies of what the brand stands for.
Anthony Crewes, Marketing Director at Colgate-Palmolive Australia, said: “At Palmolive, we genuinely believe that by growing our connection with nature – by really noticing, by really paying attention, by really spending time – we improve our lives in immeasurable ways. This campaign is our way of re-connecting with our customers inAustralia and New Zealand by reminding them to re-connect with nature.”
VMLY&R Australia & NZ Chief Creative Officer Paul Nagy added: “I’m a huge nature lover, so I have a soft spot for this campaign. More importantly, working with the Colgate-Palmolive team both here in Australia and in Hong Kong was a great collaborative experience that helped deliver work that feels authentic - you can’t get much more Australian than sand in your undies, right?”
To view the campaign visit: https://www.youtube.com/watch?v=IoBu7APE520