RAC Insurance show WA locals that ‘We See What You See’ in new campaign via Wunderman Thompson.

When it comes to the items we insure, beauty is in the eye of the (policy) beholder. WA’s most trusted car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings.

Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – from imagining their home as a castle, to seeing their car as a hovering adventure machine.

Damien Van Pelt, RAC General Manager - Product and Sales says: “Being a local insurer over the past 70-years has given us an unrivalled insight into what is important to our members.

 

“Through interactions with our members and by unlocking the stories behind what people choose to cover, RAC Insurance understands that people insure much more than just a car and a house – the true value is in what these items represent to their owners, that others often don’t see. The fact that we’re local and on the ground when our members need us gives us the ability to play into the double-meaning of ‘We See What You See’, because we’re located here in WA too.”

 

Joe Hawkins, Creative Director at Wunderman Thompson, says: “Most people have an emotional connection to the items they insure; it’s not just a dollars and cents transactional relationship. This campaign literally takes the idea that ‘your home is your castle’ and runs with it, demonstrating RAC’s understanding of its members and what their insured items really mean to them.”

 

The campaign launches in October 2020 and will be featured across TV, Radio, Cinema, OLV, OOH and digital display.

 

View the 30” TVC here.

 

Wunderman Thompson is part of WPP AUNZ, Australasia’s leading creative tech company.

 

 

CREDITS

 

RAC

Manager, Marketing Communications – Simone Woodward

Marketing Communications Manager – Katy Lucas

Digital Marketing Communications Manager – Melanie D’ Rozario

Digital Marketing Coordinator – Shauni Giles

Marketing Coordinator – Zoe Adenan

Marketing Coordinator – Emily Jones

 

Wunderman Thompson

Creative Director – Joe Hawkins

Associate Creative Director – Jack Elliott

Associate Creative Director – Lachlan Newham

Design Lead – Cameron Jones

Group Engagement Lead – James Fitzjohn

Senior Engagement Manager – Kristen Madureira-Gordon

Engagement Manager – Renee Harris

Senior Strategist – Carnelian Easton-Jones

Head of Production – Jackie Archer

Print Producer – Sarah Parsons

Digital Producer – Danelle Barugh

 

Production

Production Company - Beautiful Pictures

Director - Ariel Martin 

Producers – Gemma Hall & Kate Downie

Offline Editor and Online - James Hawkes at The Office of John Cheese. 

Grade/ CGI Animation / Composite – Vandal, Creative Director – Richard Swan, VFX Supervisor / CG Lead – Mick Watson, Executive Producer – Anna Greensmith

Sound – Cue Sound & Vandal

 

Media

Initiative Perth

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