Treasury Wine Estates has released a new batch of short stories under its successful ‘Curly Tales of Squealing Pig’ platform. The 5-line stories, live on the Squealing Pig Instagram, provide some fun, light-hearted relief during what has been a serious and complex time for Australians in isolation.
Inspired by the rhyme that features on every bottle of Squealing Pig wine, the tales start with a line from the original story, before taking a modern, humorous twist.
The campaign led by Wunderman Thompson has three iterations live on Instagram, including a tale on spending isolation ‘watching a hillbilly raise tigers’, a housemate haircut turned mullet, and an awkward conference call. The campaign is further extended via an OOH execution which keeps it simple by encouraging Australians to stay home; ‘This little pig stayed home, nice one pig’.
Simon Langley, Wunderman Thompson’s National Chief Creative Officer, said; “Squealing Pig is a brand that consistently tells authentic, humorous stories that our audience can relate to. With this campaign, we wanted to give people a break from the serious tones and news fatigue of the current COVID-19 world.”
You can view the campaign spots on the Squealing Pig Wines’ social media here.
Creative Agency, Wunderman Thompson
Simon Langley, National Chief Creative Officer
Brie Stewart, Creative Director
Lochie Newham, Creative
Jack Elliott, Creative
Sandi Gracin, Producer
Dave Wade, Editor
Elsa James, Group Engagement Lead
Fiona McGinley, Engagement Lead
Brent Morris, Senior Strategist
Treasury Wine Estates
Ben Culligan, Marketing Director ANZ
Kate Adamson, Senior Marketing Manager
Laura Wenn, Senior Brand Manager
Pete Randeria, Marketing Strategy & Business Director
Media agency, Mindshare
Melanie Cannington, Client Lead
Erin Shaffrey, Investment Manager
Kathleen Longstaff, Media Assistant