The Oceans Institute at The University of Western Australia today launched a new brand identity and website created by The Brand Agency.
The UWA Oceans Institute is a research and training centre that brings together the University’s research strengths across oceanography, ecology and engineering. It works with government, industry, research institutions and the community to help create solutions towards the protection and sustainable use of our oceans.
Its key challenge is global competition for share of heart and mind, to attract donors, curate innovative research projects and engage the ocean community.
The Brand Agency worked with the Oceans Institute to develop a brand strategy in keeping with the University’s master brand strategy. As well as a new vision for the institute, the agency created a distinctive toolkit of brand assets as an extension of the UWA brand platform ‘Seek Wisdom’, developing a version for the Oceans Institute; ‘Seek Depth’.
The Brand Agency then developed a new immersive and engaging website in order to tell its story, build its community, and match research projects with interested partners and engaged donors.
“We wanted to create a site where the user felt like they being immersed into the amazing depths of our ocean, and the further they travelled, the greater their sense of exploration,” says Dan Agostino, the Head of Design at The Brand Agency. “It had to strike an even balance between aesthetics and functionality, all the while respecting the University’s overarching brand platform.”
The website platform was built on the enterprise CMS, Sitecore, enabling the UWA Oceans Institute to scale the website into the future, as its profile and partners grow.
Paul Hamilton, Head of Technology at The Brand Agency says, “this site is a great example of extending Sitecore’s SXA component framework with a solid design and build implementation, to create a highly visual whilst functional solution for this global brand.”
Experience the website here: www.oceans.uwa.edu.au