WPP AUNZ’s Union launches Bankwest campaign in partnership with Urban List to support millennials with a side hustle

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new campaign in collaboration with Urban List to promote Bankwest’s suite of products that make it easy and simple to set up a side hustle.


Bankwest currently supports more than 1.1 million customers nationwide to achieve their financial goals. With reportedly one-in-three millennials obtaining a side hustle outside their normal job, the bank is now striving to help entrepreneurial millennials hustle hassle free with the support of Urban List.


To launch this campaign, Urban List will be sharing tips and tricks to starting a side hustle, as well as inspiration from a number of successful side hustlers who have turned their passion into a full-time job. There is also a competition for one side-hustler to win a grand prize of $5,000 to pursue their side hustle dreams.


Alongside sharing tips, tricks and inspiration, the campaign focuses on the practical ways Bankwest helps entrepreneurs to launch and grow their business idea. It showcases the customer benefits of the award-winning and low-fee everyday Bankwest Business Zero Transaction Account, and the Bankwest Business Simplify platform used to build online stores. These are two Bankwest products ideal for those entrepreneurs looking to take their side hustle to the next level.


The campaign features across digital, radio and social media.


Commenting on the campaign, Executive Creative Director at Union, Paul Nagy said: “Bankwest’s Bank Less is all about getting out of the way and genuinely helping our customers, and this new campaign does just that by offering real value and support for the Side-Hustlers out there. I’m particularly excited about our partnership with Urban List: inspiring articles, tips and tricks to genuinely motivate and incentivise more Australians to kick start their projects.”


Daniel Harris, Commercial Director at Urban List, added: “Together we are aiming to shine a light on Australia’s most brilliant brains, businesses and ideas, and encourage others to follow in their footsteps.”


Chief Customer Officer at Bankwest, Paul Vivian said: “Bankwest strives to provide the support its 1.1 million customers across Australia need and want to achieve their financial goals, and those customers are increasingly young Australians dreaming big.


“We want to be known for helping customers achieve those financial goals, now and for the future, with simple, digital solutions for their managing finances, as they build their careers and businesses.


“Small businesses are the life blood of the economy and key to our economic growth and resilience, and it’s a priority for Bankwest to provide the tools, products, and support they require to thrive.”

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