WPP has revealed the five winners of its first ‘Extraordinary Awards’, which recognise the best work from across the company and its agency brands.
This year’s winners were selected from almost 1,000 entries across five categories. Four reflect WPP’s offer: communications, experience, commerce, and technology, while the fifth—the top prize—is for the best example of creative transformation for clients.
Ninety leaders from across WPP, drawn from all disciplines, from creatives and strategists to planners and technologists, came together to review the entries in a global judging process.
The entries, from 100 cities and all WPP’s networks, encompassed everything from inspired art and copy, powerful communications strategies and inventive media planning, to hyper-engaging digital experiences, effective ecommerce platform design and “game-changing” martech implementation.