WPP AUNZ has announced the appointment of established technology leader Tim Matheson to the newly created role of Chief Technology Officer.
Matheson takes on the new role after 15 years at WPP AUNZ’s AKQA (and previously DT), where he was Chief Operating Officer and then Executive Operations Director, working closely with APAC Managing Partner Brian Vella through a period of growth and expansion.
WPP AUNZ CEO Jens Monsees said Matheson’s recent promotion demonstrated the strength of career opportunities within the company, particularly among the high-growth areas of technology and innovation.
“Tim is an excellent example of the outstanding talent we have within WPP AUNZ, and his new role recognises a strong performance over a number of years,” he said. “He will undoubtedly be a cornerstone of WPP AUNZ’s transformation strategy, both for our brands and our clients, as we move closer to achieving our goal of becoming the country’s leading creative technology company.”
AKQA’s APAC Managing Partner Brian Vella added: “Tim spent 15 valuable years at AKQA, helping it grow from one team in Melbourne to an Asia Pacific region with five studios and more than 350 people. Starting as a developer, Tim brought his technical know-how to our management group for many years, ending with him overseeing our operating system. With this move to WPP AUNZ, Tim isn't lost to AKQA, and we look forward to a meaningful, ongoing, strategic relationship.”
In the new WPP AUNZ role, Matheson will oversee and execute the WPP AUNZ transformation strategy, including the implementation of technology-focused solutions such as Data-Tech, Mar-Tech/ Ad-Tech, and commerce solutions both within the company and for clients.
In addition, he will work closely with WPP AUNZ’s Executive Director (Marketing Technology) Adam Good, to help further grow WPP AUNZ’s Centre of Excellence, which was first launched in May this year. Through close partnerships with Microsoft, Google, Salesforce, Adobe, and Sitecore, the team creates innovative, client-first programs.
Matheson said: “I’m excited to join the team at such a pivotal point in the transformation of WPP AUNZ and the broader industry. There’s never been a more important time for our brands to further develop their depth of expertise in the areas of technology and data analytics to support our clients. Along with the COE, this new role teamed with a company-wide focus on capability growth will no doubt ensure WPP AUNZ’s continued transformational success.”