Westfield shares a behind-the-scenes look at the magic of Christmas in latest campaign

Scentre Group has released its official Christmas campaign, ‘The Night (way) before Christmas’, as the countdown to the festive season and Santa’s arrival next week, begins.


Coming to the end of what has been a difficult year for many, the campaign acts as a reminder for customers that the magic of Christmas will come to life at Westfield Living Centres across Australia and New Zealand this year.


Phil McAveety, Scentre Group, Director, Customer Experience, said: “We feel encouraged by the growth in consumer confidence as we adapt to a COVID-safe normal and are gearing up for a safe, easy and festive Christmas this year.


Our customers are telling us Christmas will take on even greater importance, and we are looking forward to making Christmas magical at Westfield with every visit, from our Christmas campaign, our centre experience to our expansive retail offer.


Westfield is the first-choice, one-stop-shop destination for Christmas and we’re pleased to support our retailers at this critical trading period.”


Revealing the secrets behind the magic, the video provides a taste of all that goes into making Christmas happen at Westfield. This year alone, over 2,000 Christmas elves are spending over 1,000 hours installing Christmas decorations in the darkness of night across 42 Westfield Living Centres.


The integrated campaign will launch across 42 Westfield centres in Australia and New Zealand as well as earned, owned and paid channels, including:

●      TV advertisements will feature across all major metro & several regional networks across both Australia and NZ

●      Broadcaster VOD will extend the reach of the campaign in Australia

●      Radio will be used to promote services and opening hours closer to Christmas

●      Broadcast across the Westfield SmartScreens & SuperScreen network – over 1,500 screens

●      Digital buy across YouTube, Mobile Display and Facebook

●      PR and social


Scentre Group will launch the Christmas 2020 through Sibling Agency, the full-service agency offering established by WPP AUNZ dedicated to the Westfield brand.


You can watch the video here.


Creative credits for the Christmas campaign:

Client: Scentre Group

Head of Content and Programming: Bronwyn Cooper

Group Manager, Content: Ros Lil

Brand Experience Manager, Content: Dani Rivett


Creative Agency: Sibling

Managing Partner: Sarah Hazen

Executive Creative Director: Penny Buck

Associate Creative Director: Libby Young

Art Director: Grace Bortolazzo

Senior Copywriter: Sean Corcoran

Strategy Director: Laura McRae

Account Director: Heidi Verlaan

Media Director: Agnes Gudz

Head of Production: Elissa Maine

Head of Studio: Grant Hendren


Production Company: Photoplay Films

Music Composition and Sound Design: Otis Studios

Media: Ikon Communications

Director: Lance Kelleher

Offline Editor: Rohan Zerna

Online/Grade: White Chocolate

Colourist: Ben Eagleton

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