Bankwest’s Bryce ‘Buckets’ in New National Campaign via Union

Bankwest has launched a new national campaign aimed at helping customers control their finances through a system of account ‘bucketing’, available via its App.


Developed by WPP AUNZ’s Union, the campaign aims to showcase features of the Bankwest App which offers easy-to-use money management features including multiple account opening, account nicknaming, shuffling and goal setting. These features give Bankwest customers the ability to control their money, their way, by creating ‘buckets’ for different spending or saving. 

Dean Hunt, Creative Director said: “Using the tagline ‘less fussing with your finances’, the new campaign idea supports Bankwest’s brand position of ‘Less Bank’ and gives a nod to the ‘bucketing’ trend by showing how much easier it is to do with the Bankwest App.


“Plus, we get to meet Bryce’s dog, Barker.”


The campaign comprises two 30’ TVCs, which are running on free-to-air TV in Perth, Melbourne and Sydney. Digital activity is served programmatically and social media includes a combination of Facebook, Instagram and Snapchat activity.  The entire campaign is in market from now until the end of October.


The campaign can be viewed here:




Agency – Union:

Chief Creative Officer: Rob Martin-Murphy

Creative Director: Dean Hunt

Head of Art: Nathan Teoh

Digital Animator: Tracey Kim

Producer: Lauren Billingham

Integrated Strategy Director: Chelsea Wadsworth

Media Project Director: Timo Waldbuesser

Media Manager: Amy Rovira

Digital A&T Director: Jessica To

Digital A&T Manager: Adam Cartwright-Howell

Project Director: Jo Gibb

Project Director: Ally Kelly


Animation Studio - Buck:

Creative Director: Gareth O’Brien

Art Director: Sam Scopelliti

Executive Producer: Erica Ford

Producer: Jordan Howes

CG Lead: Elijah Akouri


Client – Bankwest:

Customer Communications Manager: Sophie Norwood

Senior Marketing Manager: Jocelyn Sandover

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