It's Good Business to Make it Personal

It’s no secret that personalised advertising and content increases ROI and improves campaign performance.

Accenture recently discovered that 65% of global consumers are more likely to buy from relevant and personalised advertising. And, when you consider that 81% of organisations list personalised advertising as one of their top three priorities, the fact that only 3% of ads in Google's ecosystem are personalised is confusing, at best.

So why aren’t marketers fully leveraging personalisation?


Read the rest of the article on AdNews here.

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