Lotto Launches New Campaign via VMLY&R Brisbane

Sharing is at the heart of a new campaign for Lotto, via VMLY&R Brisbane.


Tagged Lotto, There’s No Nicer Feeling the campaign is set to Julia Stone’s version of “Wouldn’t It Be Nice”and tells simple and heartfelt stories of how Lotto winners share their winnings to connect with family and friends. 

The campaign launches with a 60 second film, followed by 3 x 45 second spots showcasing stories that illustrate the sentiment that while winning a million dollars is nice, there is no nicer feeling than sharing.

Jo Millington, Client Service Director, VMLY&R Brisbane said the campaign needed to honour Lotto’s 40-year heritage and status as the category’s flagship brand, but also needed to modernise in order to attract new customers.


Millington said: “Every day we relish working with such an iconic brand but partnering so closely with our client on this significant project has been incredibly rewarding.”


 “We knew sharing with family and friends was still the key motivational driver behind playing Lotto, so the platform was developed on the belief that, winning is nice, but there’s no nicer feeling than sharing,” added Paul Nagy CCO, VMLY&R.

“The campaign is shot mostly in black and white, to create a look that’s as special as the relationships we’re depicting and the wash of colour enhances the feeling.”

Dave Liddell, Senior Marketing Manager Lotto said: “It’s a brand truth that winning Lotto takes away some of life’s pressures, so people can connect with the ones they love. This platform brings that to life beautifully.”


Videos can be viewed here:

60” videos:


NSW - Lotto  

QLD – Gold Lotto  

SA - X Lotto-


45” videos here:

VIC/TAS/NT – TattsLotto - Holiday

VIC/TAS/NT - TattsLotto - Backyard

VIC/TAS/NT - TattsLotto - Piano

NSW - Lotto - Holiday

NSW - Lotto - Backyard

NSW - Lotto - Piano

QLD - Gold Lotto - Holiday

QLD - Gold Lotto - Backyard

QLD - Gold Lotto - Piano

SA - X Lotto - Holiday

SA - X Lotto - Backyard

SA - X Lotto - Piano


Creative Credits


Head of Brand - Lotteries – Ben Johnson

Senior Marketing Manager -Dave Liddell

Senior Brand Manager - Gina Gilmore

Brand Manager - Kelly-Maree Caris

Assistant Brand Manager – Paris Mann



CCO – Paul Nagy

Strategy Director – Andrew Kolb

Associate Creative Director – Chelsea Parks

Associate Creative Director – Guido Pecego 

Creative Group Head – Jim McKeown

Client Service Director – Jo Millington

Senior Account Director – Gen Leonard

Account Manager – Peyton Taylor

Account Executive – Charlotte White

Head of Broadcast and Content – Mignon van Weeren

Agency Producer – Katrine Bowman



Director - Louis Sutherland

DOP – Marty Williams

Executive Producer – Llew Griffiths

TV Producer - Breigh Sutherland



Editor - Simon Price

Post Producer -Jess Calvert



VFX Supervisor/Flame Artist - Dave Edwards

Colourist - Billy Wychgel

Lead Compositor – Murray Smallwood

Post Producer - Helise Andreoli


Cutting Edge

Sound Design, mix and SFX – Mike Lange

Post Producer – Aysha Jones 



Toby Dolman


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