opr announces raft of new business wins

opr, Australia’s leading communications agency, has announced a raft of new business wins adding Bubs Australia, JDRF, Mardi Gras, and Business Events Australia to its client roster.  Work on all new clients commences immediately.


Richard Brett, CEO of opr, said there was no better way to end a challenging year than to announce so many significant new business wins, giving a much needed morale boost to the team who have brainstormed, strategised, pitched and won the business working from their living rooms at home.


Brett said: “What a year it has been. It has been challenging for everyone in the industry, but like many agency leaders, I have been so inspired by our team who, despite working from home for most of the year, are continuing to deliver strategic thinking and innovative ideas.  We are looking forward to the new year and telling our client’s stories in the most effective and innovative way imaginable.”


After a competitive pitch, opr’s health agency, Life has also joined forces with JDRF, the leading supporter of Type 1 Diabetes research, who have appointed the team as its health communications partner to lead the strategic development and execution of a number of creative campaigns.


Brett said this was a very special win for opr’s team building on the agency’s extensive experience and passion working with, and on behalf of, Australians living with a chronic disease, and would require use of skills and capabilities across the breadth of the agency’s offering including creative, social and PR initiatives.


David Leahy, Head of Marketing, JDRF said: “From the outset opr combined an understanding of our brand and objectives with creativity and a passion for the project. 2021 represents one hundred years since the discovery of insulin and we look forward to working with opr to leverage this milestone to move the needle for the 120,000 Australians who live with type one diabetes."


Following another competitive pitch Bubs Australia has appointed opr’s brand agency, Pulse Communications, who will take responsibility for new projects supporting the launch of the brand’s new products and initiatives on an ongoing basis.  Pulse’s work commenced with the announcement of Bubs’ new brand ambassador Jennifer Hawkins, and then lead into supporting the launch of the brand’s Vitabubs range.


Additional new business wins for opr include:


- In partnership with Ogilvy Singapore, opr has won a significant project to launch Electrolux’s ‘A Better Living in 2030’ campaign which asks the next generation to submit and develop ideas for a better tomorrow. These ideas will ultimately be incorporated into Electrolux products in 2022. opr’s remit includes: launch support; content development; media relations; and KOLs to engage and encourage participation.


- On the back of last year’s Tourism Australia win, opr has been appointed by Business Events Australia (BEA) to position Australia as the best venue choice to hold business events and conferences.


- opr has been appointed as Mardi Gras’ strategic communications partner to develop its positioning and narrative and will be working with the organisation to engage closely with the community as Mardi Gras evolves for the future.

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