Australia's Brand of 'Rugged Charm' Needs a Rethink

The Guardian Australia’s Ben Doherty wrote a piece about the defiance of Aussies as they turn up on a beautiful sunny day to swim at Sydney’s iconic Bondi Beach during coronavirus closures.
What was once seen as Aussie charm (rugged non-conformism) is now a serious health threat if people do not follow the rules of self-isolation and social distancing. Rules that will keep people alive. The article brings into sharp focus the fact that the character we once celebrated (flagrant rule-breaking) is the enemy of getting through this thing in as close to one piece as possible, and that getting people to change their behaviour overnight is no small feat.