Australia's Brand of 'Rugged Charm' Needs a Rethink

The Guardian Australia’s Ben Doherty wrote a piece about the defiance of Aussies as they turn up on a beautiful sunny day to swim at Sydney’s iconic Bondi Beach during coronavirus closures.

What was once seen as Aussie charm (rugged non-conformism) is now a serious health threat if people do not follow the rules of self-isolation and social distancing. Rules that will keep people alive. The article brings into sharp focus the fact that the character we once celebrated (flagrant rule-breaking) is the enemy of getting through this thing in as close to one piece as possible, and that getting people to change their behaviour overnight is no small feat.


Read the full article on Mi3 here.

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