whiteGREY Melbourne has been appointed by Sensis as its media and creative agency for the Yellow brand, Australia’s largest online business directory and service provider of digital marketing products.
whiteGREY’s National Managing Director Katie Firth said the entire team was excited to work with such an iconic brand.
Firth said: “Yellow has been a part of Australian homes and businesses for the past 40 years. From their trusty books, to their helpful website or handy app, we’ve grown up with Yellow Pages. This is a super win for whiteGREY and we are looking forward to working with Yellow to develop a unified approach across creative, brand, technology and media.”
James Ciuffetelli, Executive General Manager for Yellow, said: “We are delighted to partner with whiteGREY who are taking over managing both media and creative, as we continue to champion Australia’s small businesses and help them grow.”
The Yellow account will be led by Group Account Director Alice Tschuchnigg supported by the agency’s core management team including head of strategy Nathan Rogers and award-winning creative duo, Garret Fitzgerald and Joe Hill.
Work commences immediately.