A Time for Wartime Leaders

H+K's Australia CEO on what the bushfire crisis means for leadership

The devastating bushfires Australia has experienced this summer and the unprecedented, prolonged drought across eastern Australia have marked a tipping point in how leaders adapt and respond to a range of unique circumstances.

In addition to the ongoing and long-term impact the bushfires will have on our people, communities, industry and wildlife, 2020 also sees a range of complex and evolving global conditions that will create further headwinds for businesses.

Leaders across all sectors will face these circumstances under intense public scrutiny.

Read the full article on PR Week here.


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