Why the Future Success of Banking Lies in the Underdogs

Since the Royal Commission there’s been plenty of discussion about the big four.

How can they recover their brand equity? Can they really reposition themselves? What will it take to win back the trust of an untrusting public?

All valid questions, however, instead of looking at how we minimise damage to the big four, I believe we should turn our attention to an area of the market that is poised to take advantage of the shake up; the Neo-banks.

 

Read the full article on AdNews here.

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