Following a competitive pitch, WPP AUNZ has been appointed to partner with The Star Entertainment Group’s public relations function, reporting to George Hughes, Chief Marketing Officer and Anthony Cohen, Group General Manager, Guest Experience, Sponsorship and PR.
WPP AUNZ created a new agency model, ‘The Constellation’ which has been built for The Star Entertainment Group. The model brings together a range of communications experts into one team which will be led by Pulse (the consumer and brand marketing agency of opr), supported by WPP AUNZ agencies PPR, Maverick and Etcom, working in partnership with media agency Ikon.The Constellation will support The Star Entertainment Group’s overall Australian marketing strategy across its three resorts: The Star Sydney, The Star Gold Coast and Treasury Brisbane.
George Hughes, CMO for The Star Entertainment Group said: “We went through very thorough process to find the best partner to support our public relations function and strategy. This transition to one agency is a core part of marketing and brand transformation efforts as group.”
Jacqui Abbott, Managing Director, Pulse, said she was excited add a client of The Star Entertainment Group’s calibre to the agency’s client roster. "We are thrilled to be working with The Star Entertainment Group to build its brands, support its rapid transformation plans and promote visitation to all three properties. The Star chose to work with us based on our broad expertise, a clear strategy that delivered its vision, and our clear understanding of its brand, as well as our appreciation for the nuances of the entertainment industry. We partnered with our sister agencies across WPP AUNZ to assemble a bespoke team of communications experts.”
Richard Brett, CEO of opr, said: “The Constellation brings together the very best experts across WPP AUNZ to build a highly proficient team that will deliver an outstanding and strategic communications function for The Star Entertainment Group.”
The win builds on the recent appointment of WPP AUNZ agency Ikon as The Star Entertainment Group’s media agency.
Work commences immediately.