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UNLOCKING THE VALUE OF YOUR DATA WORKSHOP

 

A key challenge today for many brands is being able to create and share a common and consistent view of a customer across the range of channels in which they operate. This is hindering the ability to use data to drive more valuable experiences for customers and businesses and blocking the potential value of many marketing technology investments.

This 3 hour workshop from AKQA, a WPP AUNZ agency, is designed to help brands accelerate their technology architecture transformation, through focusing on how to connect customer data across the marketing ecosystem.

AKQA will help define your current challenges and identify the most valuable activities to prioritise to deliver your customer experience goals.

    Agenda:
  • Current marketing architecture mapping
  • Use case matrix mapping
  • CX challenge identification
  • Future state objectives

Output:
The workshop will clearly define the current marketing architecture as well as how to achieve the top five use cases to connect and unlock the value of your brands data.

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