In this guest post, the marketing and news business manager of Landor, Ashling Withers (pictured below), pens an insightful (and hilarious) piece on agency “dating” and how you can find your perfect match. The ideal read in honour of Valentine’s Day.
Valentine’s Day is here again. A time for couples to splash out on price-inflated dinners and chocolate love hearts, and singles to attend speed dating nights at The Establishment. Not one to miss an inappropriate analogy, I started thinking how eerily similar finding the perfect agency/client relationship is to dating.
I couldn’t tell you how many creative agencies there are in Australia but it is a broad, diverse and often downright daunting mix. From niche to full service; each with range of services, specialisms and experience. Finding your perfect match is like navigating the current online minefield of Tinder, Bumble, Hinge, Oasis…the list is endless.
Whilst many say finding the right agency – or the right person – is a numbers game, there are some simple rules to make sure neither side is wasting their time.