Briana Garcia, Switched On: AdNews Young Gun

Our Young Gun profile takes a look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Switched On paid media executive Briana Garcia.

How long have you been in the industry?
Two years total. In the last couple of years of my marketing degree, I worked as a marketing assistant in a range of different and very random industries (construction, finance, fashion), which made for some very interesting experiences. But when I graduated last year, I discovered a love for digital media and have been working passionately in this industry for the last six months.

How did you get here?
When I graduated, I was surrounded by so much talk of “the future of marketing” and “what does the future of digital look like”, that it got me thinking about where I see the future of marketing, and more importantly, where I see myself fitting into that landscape? With more and more people from across the world shifting their consumption habits to digital platforms, I knew media buying was where I saw the future of digital and where I felt I could make the most impact. I’m passionate about digital and the idea of pinpointing the right person with the right message at key moments excites me (probably more than it should).

Read the full interview on AdNews here.

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