In an effort to incite leadership development and keep their young guns interested and motivated, agencies need to find new and exciting ways to build loyalty with adland’s leaders of the future.
Creative agency J. Walter Thompson’s In Your Shoes (IYS) exchange program aims to provide emerging leaders with an "intense development opportunity", allowing them to gain valuable international business experience, share best practice and knowledge, gain new insights plus exponentially build their profile as a future leader within JWT’s global network.
By being part of the IYS program, JWT Sydney’s Ellie Sutton discovered a whole new world of creative effectiveness. She swapped jobs, homes and lifestyle and fell headlong into a three month stint in NYC, becoming addicted to hot apple cider and bagels along the way.
Here’s what Sutton thought of her American job swap experience.
How long have you been in the industry?
Two years, eight months. But my head has been in it for life.
What made you apply for JWT’s IYS program?
We have an impressive global network at our fingertips and the program presented a truly unique opportunity to explore a new working and living culture. It was the answer to my inherent desire to explore, absorb and grow, both personally and professionally.
How long were you in NYC and when did you arrive home?
Two months. I arrived home on Christmas Eve – experiencing the best of a white Holiday Season and a balmy Aussie Christmas.