CMO catches up with newly installed executive creative director of Ogilvy, Gavin McLeod, about his time in the US and what it taught him about modern marketing
Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.
The creative and agency expert has just returned to Australia, having spent the past two-and-a-half years working with AKQA in the US. During this time, he managed 65 staff and worked with the CMOs and marketing teams of some of the world’s largest brands, including IBM Watson, Levi’s and Audi.
It was a role that came off the back of an executive creative director’s position with R/GA for four years. Starting when the agency had four people, McLeod ended up working with a team of over 80 that won more than 50 awards and gained a reputation for a progressive marketing approach.
McLeod recently caught up with CMO to talk about his time in the US, what it taught him about modern creative, and his views on how marketing leaders operate.