How to be Brave With Your Brand

From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lollback from GroupM and David Fox from Ogilvy Group about how to break the mould without losing a brand’s soul.

Listen to the podcast here.

Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.