Christine O’Keefe joins GPY&R Melbourne

September 8, 2016

Christine O’Keefe joins GPY&R Melbourne from CHI & Partners, London

Senior Strategist Christine O’Keefe has joined GPY&R Melbourne from one the world’s most respected agencies, CHI & Partners, London.
Christine has 15 years’ experience building brands across multiple sectors and two continents, having recently returned from eight years working in London.
Most recently at CHI & Partners, Christine played a pivotal role in driving brand reappraisal for market leading energy company British Gas through their #noplacelikehome campaign, along with helping build brand relevance for Burger King and Travelodge in changing markets. 
GPY&R Melbourne Planning Director Mike Hyde says: “Great thinking sits at the heart of great ideas and Christine brings this in spades. She’s driven to create great work and most importantly is a really nice person who will be fun to work with." 
Says Christine: “I’ve had my eye on GPY&R for a while now, I think their work is some of the best I have seen which is a reflection of their great client relationships and relentless hunger as an agency. I can’t wait to throw my hat in the ring and join the team in building fantastic work, and in my home town too”.
Y&R was the most awarded network in ANZ at the 2016 Cannes Festival of Creativity.
It is part of WPP AUNZ, Australasia’s leading marketing content and communications group.
Kathryn Cooper
Business Development Director
About George Patterson Y&R
GPY&R is one of Australia’s leading marketing communications companies, founded in 1934 as George Patterson and later merged with Y&R in 2005.
It is part of Y&R Group, comprising GPY&R, Y&R NZ, VML Australia, IdeaWorks, and Blaze.
Y&R Group has a vast network of global resources, with 186 offices in over 90 countries around the world.
Follow us on: