WPP AUNZ agencies win big in Cannes

12 July, 2016

WPP AUNZ agencies win big in Cannes

The tally is in - and WPP AUNZ’s agencies received an outstanding 35 awards at the recent Cannes Lions International Festival of Creativity, with accolades including seven gold, 11 silver, 14 bronze, one titanium and two Grand Prix.
Winning work included Y&R Auckland’s ‘McWhopper’ for Burger King (which received one Titanium and two Grand Prix awards among others) , GPY&R Brisbane’s Life Saving Stickers for the Australian Road Safety Foundation, GPY&R Melbourne’s ‘You’re Accepted’ for Minus 18, Grey Melbourne’s ‘This bike has MS’ for MS Australia, J Walter Thompson Sydney’s ‘The Lucky Ones’ for Parkinsons NSW, and Ogilvy Commonhealth Australia’s ‘Still Going Strong’ for Boehringer Ingleheim. 
Another strong performance from its agencies across the globe at the industry’s premier festival and awards show saw WPP top the parent company rankings once again.  The holding company award is based on the accumulated points won by the agencies within each group. 
Ogilvy & Mather won network of the year for the fifth time in a row, while Y&R took third place.

The win in Cannes means that WPP holds the title of parent company of the year 2016 at four of the industry’s leading awards programmes: Cannes Lions, the Effies, the Warc 100 and The One Show. It is the sixth consecutive year WPP has been named the world’s most creative holding company at the Cannes Lions.

Sir Martin Sorrell, founder and CEO of WPP, said: “In my cricketing career I have rarely, if ever, hit a six. This is the most gratifying one of the few. Although this award is handed to WPP, it is really testament to the ability, effort and success of the people within our agencies all around the world, and the good judgement of the clients who commission the work. So congratulations and thank you to them. I would also like to say, for the benefit of our colleagues across Europe, both within and beyond WPP, that although the UK has voted to leave the EU, WPP has not. We are as European as ever, and will become even more so.”

John O’Keeffe, Worldwide Creative Director of WPP, said: “Amid, sadly, much heightened security this year we saw the true face of humanity, with fierce competitors putting aside any differences to pledge, as an industry, to work together to help bring the UN’s Sustainable Development Goals to fruition. As we look across all the wonderful work that has rightly been recognised this week, I can only think, what a force for persuasion we make. Note to self: the competition for the coveted Creative Holding Company of the Year award gets more intense every year. My congratulations to all the winners and indeed all the great clients who bought this brilliant work. As ever in Cannes, The Big Idea is The Big Winner. And always will be.”