Following a competitive pitch, Ikon Brisbane has been appointed media and digital agency of record by iconic Australian furniture brand, Amart Furniture.
As part of its remit Ikon Brisbane will be responsible for all elements of media planning and execution including strategy, planning, communications, digital media, performance media, social content and organic search.
Chris Ernst, Managing Partner, Ikon Brisbane, said his team was very excited to be working with such an iconic Queensland company as the brand looks to transform and grow its business nationally.
Ernst said: “From our first meeting with the Amart Furniture team we felt a strong connection and alignment. Ikon’s credentials and unique offering in digital and performance played a big role in Amart Furniture’s decision to appoint us.
“Amart Furniture was looking for an agency to work with them as they transform their marketing from a traditional media driven to customer first communications strategy. As the brand grows, they recognised a need to future-proof their approach and drive both stronger brand awareness and shifts in brand perceptions across Australia. Ikon’s unique skill set and uninhibited approach to creating innovative business solutions for its clients will be put to very good use as we partner with Amart Furniture through its marketing transformation. We can’t wait to get started.”
Lesley Edwards, CEO Ikon Communications said: “We are very proud to be partnering with Amart Furniture. As an agency with a strong heritage in working alongside some of Australia’s biggest and brightest retail brands we are excited what our two organisations can achieve together.”
Work with Amart Furniture commences immediately.
Ikon is part of WPP AUNZ Australasia’s leading marketing communications group.