Hahn SuperDry refuses to settle

October 10, 2016

Hahn SuperDry refuses to settle with launch of new campaign via Ogilvy Sydney

Inspiring consumers to ‘Never Settle’ and get out of their comfort zones.
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, driving home the belief that our ‘comfort zone’ may be what’s holding us back from living all that life has to offer.
At the forefront of the campaign is a film that will tell stories of some unlikely heroes who launch themselves out of their own comfort zones to realise each of their own dreams. This action sees them literally catapulted off the couch to a better version of their lives - into the outside world and right into the action.
Harking back to Founder and Brewmaster, Chuck Hahn’s own story, the films aim to challenge every day Australians stuck in their comfort zones to ‘Never Settle’, to get themselves off the couch to chase their dreams.
Jack Mesley, Brands Director for Lion, says that the objective of the campaign is to build more consumer engagement through the establishment of true brand meaning for Hahn.
“With this campaign Hahn aims to create powerful connections and compelling executions to drive engagement and lift awareness, which talks to this ‘Never Settle’ attitude in an inspiring and uplifting way”.
Ogilvy’s Executive Creative Director Derek Green says, “It was important that we didn’t take ourselves too seriously as we’re a beer brand encouraging people to never settle and start collecting experiences, and why not celebrate those new experiences by never settling for an ordinary beer”.
Mesley explains how Hahn will not only launch in a big way, but also start to ‘walk the walk’ through the creation of money-can’t-buy-experiences for consumers to follow their passions and do the things they’ve always wanted to do (but haven’t had the courage to do.)
‘Never Settle’ launched in outdoor communications on the 2nd of October. The film is slated to drop on to screens nationwide from the 9th of October.
For more information, visit https://www.hahn.com.au/.
Media Contacts:
Baden Parker-Brown / bparkerbrown@respublica.com.au / 02 8297 1512 or 0406 001 668
Ben Slocombe – Marketing Director – Lion
Jack Mesley – Brand Director – Lion
Richard Spicer – Marketing Manager – Lion
Erin Purcell – Brand Manager – Lion
Nicola Schwendler – Brand Manager – Lion
Katharina Trauer – Brand Manager - Lion
Derek Green – Executive Creative Director – Ogilvy Australia
Scott Lambert – Creative Director – Ogilvy Australia
Jenny Mak – Associate Creative Director – Ogilvy Australia
Josh Parmenter – Creative Team – Ogilvy Australia
Seamus Fagan – Creative Team – Ogilvy Australia
Andrew Hankin – Creative Team – Ogilvy Australia
Andy Cooke – Creative Team – Ogilvy Australia
Nathan Quailey – General Manager – Ogilvy Australia
John Marshall – Group Account Director – Ogilvy Australia
Amelia Deakin – Senior Account Manager – Ogilvy Australia
Anne Brooke – Account Manager – Ogilvy Australia
Ryan O’Connell – Deputy Head of Strategy – Ogilvy Australia
Sam Tatam – Planner – Ogilvy Australia
Renee Nadin – Agency Producer – Ogilvy Australia
Jules Jackson – Freelance Agency Post Producer – Ogilvy Australia
UM Australia – Media and Connections Agency
Octagon – Experiential Agency
The White Agency – Digital Agency
Integer – Shopper Agency
Ash Bolland – Director – Interrogate
Tara Riddell – Executive Producer – Interrogate
Peter Eastgate – DOP – Interrogate
Drew Thompson – Editor - ARC
Joseph Perkins – Executive Producer – ARC
Colin Renshaw – VFX Supervisor – Alt.vfx
Tyrone Estephan – VFX Producer – Alt.vfx