H+K Strategies searches for new leader as MD departs

31st May

Hill+Knowlton Strategies Australia (H+K), is on the hunt for a communication “unicorn” to run its business, following the resignation of managing director, Penelope Holloway.

Holloway, who has been with the agency since 2010, is leaving H+K in August to relocate with her family to the North Coast of New South Wales.  She first joined the agency as Head of Consumer, and was promoted to MD in 2014.

WPP AUNZ Public Relations & Public Affairs CEO Kieran Moore said during her years with H+K Strategies, Holloway has made a significant contribution to its development and success.

“Penny brought a unique blend of experience across a range of communications sectors to the business, that resulted in a strong and broad client base. Under her leadership, H+K Strategies has gained a reputation for consistently delivering excellent client work and effective and creative campaigns.   She also created a vibrant and enviable workplace culture.

“As a result, we essentially need a communication ‘unicorn’ to replace her – someone with a magical blend of public relations skills across a range of specialist areas, from tech to consumer, health, finance and corporate, teamed with management prowess and organisational focus.   It's a great role and big shoes to fill, but we know that the perfect leader is out there just looking for the right opportunity," she said.

Holloway said: “I’m very proud of my eight years at H+K and all that I have achieved over that time. I am also extremely honoured to have worked with so many talented people - I couldn’t have done it without my wonderful team by my side.

“It is because of this remarkable team that I found this decision very difficult. I have decided it is time to invest a little more of my time and focus in my ‘other’ family – the ones at home.  I am excited about the future, both for my own family, and for H+K Strategies.  I look forward to following its ongoing success under new leadership.”

Moore said an extensive search for a replacement had already begun, but in the meantime Holloway would continue to lead H+K for several months backed by “an extremely strong leadership team that will ensure a smooth transition for our clients and our team”.