April 26, 2016
Global homeware giant, IKEA, has selected Pulse Communications, part of Ogilvy PR Australia, as its agency of record following a competitive tender and review process. Pulse will work with the IKEA team on consumer and corporate public relations, influencer engagement and experiential campaigns.
The appointment comes after a thorough review process that included several agencies across Australia. The work will focus on delivering communications programs aligned to IKEA’s strategic focus areas: leader in life at home, democratic design and sustainability, a great place to work and expansion. Pulse will also work very closely with IKEA’s agency partners to deliver integrated communications plans for the organisation.
Rachel White, Country Communications Manager at IKEA Australia, said: “We are delighted to be working with Pulse Communications. We were impressed by their understanding of our business as well as their strategic thinking and ideas during the entire tender process. Not only are they passionate about IKEA, they bring an experienced and capable team to support our communication function.”
“We are thrilled to be appointed as the IKEA communications agency of record,” said Richard Brett, Group Managing Director at Pulse Communications. ”We are incredibly excited to be working with such an innovative global brand, and look forward to bringing our brave creativity to the IKEA business. Through the use of bold insight, engaging content and new innovations we look forward to rolling out a number of exciting campaigns this year with IKEA in Australia.”
Pulse Communications will commence work immediately.
Pulse Communications and Ogilvy PR Australia are part of WPP AUNZ.